Who we are



Ed maxfield / ceo

Ed joined Musical Keys in April 2018 after a career in management, communications and public affairs. He first moved to Norfolk at the age of 18 and has worked in the public, private and voluntary sector in locations around the UK and Europe.

Ed has a passionate interest in all aspects of education. He is a member of the Voluntary Sector Leadership Group for Norfolk.



Oliver has a history of Project Management within the arts, having joined Musical Keys from the Norfolk and Norwich Festival’s Participation and Engagement team. Having been a musician and technologist since his teens he started his career as a composer for film and TV (specialising in children’s TV) working from New York and Berlin, before settling in a technical role as a sound engineer and venue manager at Komedia, Brighton.

As well as having a passion for inclusion and community engagement, Oliver is passionate about improvisation and is a founding member of the Norfolk and Norwich Sonic Arts Collective, an organisation that in 2018 produced the Arts Council England supported festival of sonic art and new music in Great Yarmouth, YARMONICS.


Elizabeth moss / community fundraiser

I'm a UEA English Literature graduate, currently working towards my Masters in Modern and Contemporary Writing.

Alongside my studies, I've worked with several local charitable organisations, with particular involvement in events, marketing, and social media projects.

In essence, it's my job to get people excited about Musical Keys and inspire their generosity. This will involve raising the charity's profile on social media and promoting our events programme, as well as planning some exciting fundraisers for the future.


Graham Jones (CHAIR)

Graham is a retired solicitor, who was Company Secretary and legal director of Norwich Union and then Aviva. Graham holds an MBA degree and is currently a pension trustee for Aviva, a member of UEA Council and has held other charity trusteeships

Chris Bidgood (treasurer)

Chris Director of Corporate Finance at LEES Accountants. A Chartered Accountant and Chartered Tax Advisor, also holding the ICAEW's Corporate Finance Qualification, Chris has built up extensive experience in small and medium sized business acquisitions, disposals, MBO's and finance raising initiatives.

Georgette Ward

Georgette has extensive fundraising experience within the charity sector and is Senior Development Manager at UEA. She joined the trustee board in 2017 as she was keen to use her experience to enable Musical Keys amazing work to grow - helping more people to enjoy the benefits of the charity’s extensive music and creativity programme. As Georgette says “Small charities like Musical Keys make a massive impact and it is great to be part of such a passionate and committed team’’.

Sue Traverso

I have spent most of my adult life committed, in a voluntary capacity, to improving the quality of life for children and adults with Special Needs. My working life was mostly in advertising, PR and new business with a brief spell in the Health Service and 18 months in the House of Commons. I believe strongly in social mobility and that this is achieved through good educational provision. I have been a school governor for over 30 years and currently Chair the Governors at Swanton Abbott Primary School. I have two children and 5 grandchildren, two of whom have cerebral palsy, so I know first-hand the struggles families encounter. Hobbies include, reading, listening to all genres of music, going to the cinema, looking after my animals, gardening (not the hard work) and have developed a love of Scotland recently so regular visits are taking place.

Clare Grant

I have been a member of the board since 2010.  Having been a regular user of Musical Keys for many years with my son who has autism, and both having gained so much from our time there, I wanted to continue my association with the charity and possibly give something back.  I am actively involved in a number of organisations to do with disability and autism in Norfolk, and hope to be able to represent the views and needs of the users of the charity, which I know is central to the aims of Musical Keys.

Kathryn Wright

Following nine years in a customer facing sales role, Kathryn started her digital career with a local entrepreneur as business manager of Blurtit an online Q&A site. After a successful 4 years at Discountvouchers delivering value daily with personalised email marketing, Kathryn is working with the dedicated SupaPass team working on building out their B2B sales and marketing strategy for their whitelabel offering.

Most of all, Kathryn really values the work that Musical Keys does and is impressed by the dedication of the staff, and the inclusivity of their activity. She hopes to help to raise their profile where ever possible.

Lucy Child

Lucy came to Musical Keys with her son about 20 years ago and has been involved ever since, fundraising, as a trustee and has also served as chair. In her working hours she is a registered dietitian with over 25years experience specialising in mental health and eating disorders, mostly in the NHS. With two other friends she also runs a small group to support parents/carers whose children are of transition age from 16-25 years.


We work with a fantastic pool of freelance staff to ensure we have the broadest range of expertise, skills and experience. Our staff come from a variety of backgrounds such as formal and informal education, music therapy, professional musicianship, documentary making, animation and production etc.

Our staff  undergo comprehensive in-house training and are given the opportunity to attend regular Professional Development Forums. We also ensure that all of our staff (and volunteers) undergo vulnerable adult and child protection safeguarding training as well as regular DBS checks that are updated every three years as required.

Musical Keys provides a regular forum for its staff, volunteers and freelancers to share ideas and repertoires and to become introduced to new equipment and techniques.